I am a classically trained art director and designer having attended Art Center College of Design in Pasadena, California but, my artistic side goes deeper than the Art Center experience because I also come from a family of working artists, so the “creative thing” is in my DNA.
My parents met at J. Walter Thompson in Detroit. My Mom went on to write 27 cookbooks and appeared on Phil Donahue’s show twice before she retired. Both my aunts are working fine artists who’ve taught, shown and have been collected nationally for decades. One uncle is a highly respected sculptor and another opened a Southern California animation studio where he created Elsie the Cow for the Borden Dairy Company before his studio was acquired by Hanna-Barbera. So growing up, I got brushes, paint and canvas every Christmas and birthday. I won my first art competition in 3rd grade. My first architectural competition as a sophomore in high school and my first college art scholarship as a high school senior. I won my first Belding Bowl shortly after leaving college and joining Dailey & Associates on the $65 million Honda Motorcycle account. Over the years the awards I’ve won have covered all types of clients in all types of advertising categories winning for Creative Direction, Art Direction, Design and Copywriting.
25+ years experience as senior creative lead with extensive expertise in traditional and digital advertising – delivering award-winning concepts for local, regional and national brands. Industry recognized for leading the development of multi-level campaigns in destination retail, travel & tourism, gaming, food & beverage, builders & developers, financial and automotive marketing, that meet advertising objectives and exceed client business expectations.
Extensive experience managing small, medium, and large teams of diverse personalities and talents in deadline driven environments, establishing employee career development programs, leading cross-functional team collaboration, and developing production and supervising offshore back-end developers.
I am a proven creative leader and mentor, with expertise in brand creation, multi-media marketing, brand positioning and market growth. I am a passionate believer in the power of creativity. Great creative doesn’t come from anywhere, it comes from great creatives. I don’t believe in nor do I support using creative as canon fodder. I fight for great creative, especially when it exceeds marketing objectives. I love the creative process. For me it involves both the head and the heart. It’s why I continue to create successful, award-winning campaigns for clients in Food & Beverage, Travel & Tourism, Destination Retail, Native American Gaming, Credit Unions & Banking, as well as Automotive & Dealer Group advertising categories.
In short, I help agencies win accounts and clients sell product!
Period. End of story.
ECD | COPYWRITER (Freelance/Contract)
Fresno, CA | 2011 — Present (7 yrs 1 mo)
J Walter Thompson — San Jose, CA | PointBlank Marketing — Silicon Valley, CA | EH+Y — Santa Barbara, CA | REDLine Marketing Co. — Phoenix, AZ | ClearInk — Bay Area, CA | Janzen Idea Corp — Fresno, CA | Jeffrey Scott Agency — Fresno, CA | JP Marketing — Fresno, CA | LAads — Los Angeles, CA | 5 Creative Group — Fresno, CA
ECD | PITZER ADVERTISING & DESIGN
Chandler, AZ | 2008 — 2011 (3 yrs 2 mos)
Prior to 2008, PA&D (Formerly Bozell/Scottsdale) focused primarily on marketing the luxury brands of Ferrari, Maserati and Bentley and in real estate, the luxury developments of Carver Mountain Estates and multi-million dollar homes of Prescott Homes.
Post "2008 Bubble", PA&D worked exclusively with Scottsdale entrepreneurs to:
1.) Design, develop and launch apps to stop cyber bullying and texting
2.) Design, develop and launch a scalable, internet-based, e-commerce dating business
MANAGING PARTNER for Bozell
Scottsdale, AZ | Aug 2005 — Apr 2008 (2 yrs 9 mos)
Formerly Pitzer Advertising & Design
Responsible for the RED Development’s $900 million CityScape project in Downtown Phoenix new business win
Lead creative for RED Development’s Legends at Village West new business win, Kansas City, KS
Responsible for the Arizona Motorcycle Safety Advisory Council new business win
Opened, staffed and grew most profitable office in Bozell network 2007
VP/EXECUTIVE CREATIVE DIRECTOR for E.B. LANE
Phoenix, AZ | Apr 2003 — Aug 2005 (2 yrs 5 mos)
Notable Clients: Arizona Lottery, ADHS Anti Smoking Cessation Program, CableOne, The RockResorts, Arizona Biltmore