Honda Motorcycles Print Work
This first series of ads I created after joining the Honda Group at Dailey & Associates in 1984 were designed to introduce the Aspencade, a new 1200cc product in the very successful line of Gold Wing touring motorcycles. The first ad featured multiple callouts describing all of the advancement Honda was introducing. The second ad featured the advancement they had made to the 1200cc power plant. Both ads were photographed by John Bilecky.
The next ad was created for the 1985 V65 Sabre. It was alo the last true motorcycle ad before 20% of each print ad was designated as a "Safety Ribbon" promoting Safety in all aspects of riding.