Michael Pitzer (Art & Design)

Automotive & Motorcycle Experience

Local, Regional & National Marketing

Over the years, I've had the wonderful opportunity to work with several automotive manufactures, auto dealer groups and services, and multiple motorcycle accounts, along with related products at various ad agencies in Los Angeles, Fresno, San Francisco, Phoenix, and Scottsdale. This work included developing everything from naming and logo development to print, TV & radio production, as well as creating point-of-purchase and collateral materials, and web/digital initiatives.

Below is an alphabetical listing of those automotive and related accounts.

  • Various
  • E.B. Lane, Phoenix, AZ
  • Hakuhodo, Los Angels, CA
  • Michael Pitzer (Art & Design)
  • Catalyst, Fresno, CA
  • Bozell Worldwide, Los Angeles, CA
  • Sacks/Fuller, Los Angeles, CA
  • ECD, CD, AD, CW
  • 2003 - Present
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Madera Toyota Chevrolet logo img
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Branding/Print
Kawasaki Dirt Bikes
I love this ad...

All of the parts as shown were captured in one photograph except for the inset for photo of the KX. The main shot was taken by Mark McIntyre using an 8x10 camera. He rented the tallest photo studio in Los Angeles and removed one of the large air vents on the roof to shoot through. Using walkie-talkies and string, we laid out the disassembled bike to the exact specification of the magazine using the string to map out bleed, live and trim as well as gutter specs. Yes, this was before Photoshop.

I'm also pretty proud of the fact I created the headline font.

  • Mark McIntyre
  • Motorcycles
  • Art Direction
  • Bozell Worldwide, Los Angeles