Michael Pitzer (Art & Design)

Health Services Experience

Regional Branding

I've been writing for the Health Services category for a few years now. Taking complex scenarios and reducing them down to simple to understand and easy to communicate packets of information, while trying to add a friendly or informal tone to the content. And that ain't always easy. (See, informal and conversational.)

Below is an alphabetical logo list of that client experience.

  • Various
  • E.B. Lane, Phoenix, AZ
  • Bozell, Scottsdale, AZ
  • Pitzer Advertising, Silicon Valley, CA
  • JSA, Fresno, CA
  • 5 Creative, Fresno, CA
  • ECD, CD, AD, CW
  • 2003 - 2020
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Broadcast
Arizona Department of Health Services
Quit Smoking, Go Cold Turkey

Although a high percentage of smokers want to quit (43% reported making a quit attempt in the past year), only 23% used any form of pharmaceutical assistance, and even fewer (7%) used other types of cessation services such as classes, clinics, self-help materials, or counseling. In reality, a person who smokes attempts to quit 30 to 40 times before being successful. Research also showed that the number of attempts can take several years, and that 68% of smokers who tried to quit cold turkey, 27% were successful and quit for more than a year. I was one of that group - 12 years now!

  • AZ. Dept. of Health Services
  • Health & Wellness
  • ECD/AD
  • E.B. Lane