"Things", like the times, change. For people in advertising that can't except the fundamental principle that we eat our young and destroy our old, you'll sadly become one of those who tells others how you once had a personal secretary, window office, reserved parking spot, six-figure salary and 20% bonus along with 2-hour lunches and free cocaine at vendor parties. Those days are gone. They're never coming back... well, maybe in another Netflix series.
In 1984, I was a Sr. Art Director at BBDO San Francisco working on the Higher Eduction portion of Apple Computers. Back then, consumers read "long-copy" ads and creative teams busted their humps to make each ad as inviting to read as creatively possible. I love this ad for the photography. Every shot was an original — nothing stock. The headline, beautifully written, perfectly positioning the product. The body copy was crafted and re-crafted to flow and color the spread. But most of all, I helped create this ad at a time when art direction and concepts mattered.
Plus, back then, few people knew what a computer was and how they'd be used to change the world. And I was right there.