FOOD FOR ALL was a registered 501c3 nonprofit created to generate donations through point-of-purchase grocery store displays. The shopper would choose the level they wished to contribute through a .50¢, $1, or $5 donation card located at the grocery store checkout. The cards were scanned, added to the shoppers bill and would become the shoppers proof of contribution for tax purposes. The prosess was designed to be simple, smooth and fast.