I got a call from a friend, Eric Tienken - Vice President, Legacy Realty & Development here in Fresno about some possible branding work for Legacy Construction and from the first meeting, I could tell this had all of the makings of being a wonderful branding project and possible case study.

The first group are some of the steps we went through in refining AND unifying the logos of multiple service lines; Construction, Commercial, and Realty & Development.

The next group were brochure concepts that would feature projects that had been completed and how those brochures would be turned in to searchable corporate web pages.

The last image is from a group of "Door-Openers and Social Marketing" ideas I developed for the group to consider because there was no advertising budget at the time. But, there's always money to wrap a truck or two.